About HERR
About
HERR by Isabela was founded in 2020 by Isabela Herrera, a first generation Latina woman from Orange County, California. HERR is a timeless ready-to-wear brand. Our collection is very versatile and can be worn through the seasons. Isabela’s designs are a nod to everything she loves about the minimalism and simplicity of 90s fashion.
Made in California
Our entire collection is responsibly made in Los Angeles, California in small batches. Each piece is made by a small team of experienced sewers who are paid fair wages, aren’t overworked and are working in a clean and safe environment. Small batch companies like us don't overproduce, so product waste is limited to production scraps, damaged pieces, or returns. This drastically helps to reduce waste and levels of the surplus stock ending up in landfills. I am proud to say that our collection is made in California because I believe American made clothing is just one step closer to a brighter and cleaner planet.
Sustainability
Sustainability is very important to me and I make it a priority to be as eco-conscious as possible. Some reasons sustainable fashion is important is because it saves natural resources, reduces our carbon footprint, requires less water, and supports fairer and safer working conditions.
In our ongoing efforts to support sustainability we package all of our orders in eco-friendly shipping supplies that are:
- 100% recycled content
- Made in the USA
- Reusable
- Biodegradable
As a slow fashion brand who does not mass produce, I believe everyone should invest in timeless clothing items that will last years in their wardrobe.
xx Isabela