About HERR


HERR by Isabela was created in 2020, in the early months of the pandemic. We are a timeless ready-to-wear brand. Our limited line is very versatile and can be worn through the seasons. The designs I create are an homage to everything I love about the minimalism and simplicity of 90s fashion.  

Made in California

Our entire collection is responsibly made in Orange County, California, where we are from. We also source all of our fabric locally in Los Angeles. 

When we say our clothing is responsibly made we mean it is made by a small team of sewers who are paid fair wages, aren’t overworked and are working out of a warehouse that is clean and safe. The team we work with to produce our clothing is very experienced and provides quality craftsmanship.



Sustainability is very important to me and I make it a priority to be as eco-conscious as possible. By sourcing locally, we are helping the environment, contributing to green manufacturing and supporting our local communities and small businesses.

In our ongoing efforts to support sustainability we package all of our orders in eco-friendly shipping supplies that are: 

  • 100% recycled content
  • Made in the USA
  • Reusable
  • Biodegradable

As a slow fashion brand who does not mass produce, I believe everyone should invest in timeless clothing items that will last years in their wardrobe.

xx Isabela